Why Video Must Form Part Of Your Digital Strategy

These days, more and more businesses are using video content to promote their brand and sell their products.

In fact, according to Wyzol Research, 91 per cent of companies have used video content at some point, with everyone from small one-man bands right through to the biggest players in their respective industries utilising this method of storytelling to connect with their audiences on their websites and social media channels.

If you’re one of the last few business owners that has yet to use video content then you’re potentially overlooking a crucial component of online marketing.

Still not convinced? Let us explain why!

Creating video content is beneficial for a number of reasons. These include the following:

Increases Revenue

Let’s start with the most obvious – producing video content (should) boost sales. Assuming the content you put out is interesting and does a good job of promoting your brand, products and services, that is.

By promoting your company with eye-catching video content, you can enhance brand awareness and customer engagement, which ultimately leads to increased revenue.

Increases Traffic

By creating engaging content on popular platforms like Instagram, TikTok and X (formerly Twitter), you can tap into what your target audience is searching for.

This is done by using keywords or hashtags that you know your audience are using in their searches, increasing traffic to your website and helping the algorithms connect you and your viewers easily.

Backlink Magnet

If you’re trying to increase your website’s visibility in the search engines, nothing boosts SEO quite like backlinks which serve as another website’s vote of confidence that your site is trustworthy and valuable.

One way to guarantee plenty of backlinks is to create excellent content that people will be simply dying to share via social media, on blogs or via external websites.

Encourages Shares

When it comes to implementing a strong social media strategy, anything that encourages people to share your content with their followers is gold dust.

Depending on the flavour of the content you’re pushing, if you can create videos that captivate, enthral or make people laugh, you’re onto a winner as chances are many of them will feel like sharing with their friends or followers.

The result of this increase in exposure is more followers, more recognition and, ultimately, more sales.

Encourages Comments

Social media algorithms often prioritise content based on the amount of engagement it receives. So if a video has lots of likes and comments then it’ll be shown to more people.

By crafting great video, you can game these algorithms and use them to your advantage, ensuring your content reaches as many screens as possible.

Great For Emails

If you’ve ever conducted an email campaign then you’ll know that just getting someone their mail can be a  challenge – unless you add videos, that is.

That’s because research suggests that simply putting ‘video’ in your subject line can increase your CTR by 200-300% This explains why more and more marketers are including video content within their email campaigns.

Customers Expect It

With video-sharing platforms now so popular, people these days prefer to watch video than read copy. This is also coinciding with (or perhaps causing) a drop in our concentration which means people are far less likely to sit and read through articles when they can simply watch a 30-second clip that delivers the same information.

So give your audience what they want: dopamine-inducing, attention-grabbing short-form video that encourages them to check you out or buy your products.

Helps Sell Products

They say a picture speaks a thousand words, so how many can a video say? The answer is a lot, so why pass up the opportunity to provide an irresistible view of your products?

Video is a powerful tool for helping your customers visualise your products, planting those little seeds in their minds that will hopefully sprout into sales!

So those are the main reasons why every business should now be harnessing the power of video in their digital strategy. In truth, most companies are, but if you’re one of the last that’s failing to capitalise on this opportunity, hopefully that’ll change after reading this blog!