In some respects, branding is not just about storytelling but about controlling narratives, but how much control should you cede when viral popularity strikes?

Being an established name is a double-edged sword, as whilst it is a powerful marketing tool, it can also lead to preconceptions about your brand offering.

One of the golden rules of modern marketing is “you are your brand”, but to what extent is this true and how can it affect branding and marketing campaigns?

An important way a branding agency in High Wycombe can help you is by identifying ways to avoid offending people in your branding and marketing campaigns.

It is said that the best time to change your mind is before you make a mistake, but the second best time to do so is now. This saying, one that has been used to describe everything from planting trees to city planning and personal health, could just as easily apply to the world of […]

Sponsorships are an expense not easy to justify, but there are few more appealing ways for a brand to advertise and market themselves to a target audience.

There is a fine line between artistic exaggeration and misleading a target audience, and the consequences for breaking the golden rule of branding are huge.

There is a careful balancing act between convincing a customer and aggressively talking at them, and successful examples of the latter merely prove the rule.

As technology is constantly changing, the question is whether social media marketing remains the best strategy to help grow your business? Read on to find out.

A brand establishment campaign will only be effective if you stay the course and work to establish an identity, but should you ever consider turning back?

There is no more important time for firms to seek some expert help with SEO in Marlow than when Google has updated its algorithms, which it recently did.

There are some surefire ways of improving your metrics, including your CTR. So to ensure you get the clicks you need, here are five ways to improve your CTR.