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Addressing the big questions on the minds of business owners

Innovating and educating through research, advice, how-tos and insights into the digital world.

“If you can’t explain it simply, you don’t understand it well enough” – Albert Einstein.

4-hidden-advantages-of-a-bespoke-website

4 Hidden Advantages Of A Bespoke Website

Those without any digital expertise might assume that the difference between having a custom-made site and using a template is merely aesthetic. However, there are other benefits of a custom-built site. Here’s a look at some hidden advantages.

what-to-take-from-the-most-ill-advised-marketing-strategies-ever

What To Take From The Most Ill-Advised Marketing Strategies Ever

In recent years, marketing has played an increasingly vital role in generating interest, enquiries and ultimately revenue for small and large businesses alike.

how-local-seo-can-benefit-your-business

How local SEO can benefit your business

46% of all Google searches are looking for local information, so investing in a local SEO strategy is certainly worthwhile.

what-the-most-useless-unironic-mobile-apps-can-teach-us

What The Most Useless Unironic Mobile Apps Can Teach Us

Outside of ironic apps which are deliberately useless as a joke, here are some of the most useless apps on mobile phones, and the lessons they can teach to app developers everywhere.

how-to-utilise-social-media-to-reach-your-business-goals

How to utilise social media to reach your business goals

Over the last two decades, social media has evolved into one of the primary marketing channels, with over 4.55 billion active users world-wide.

the-most-infamous-mistakes-in-digital-marketing-that-were-never-repeated

The Most Infamous Mistakes In Digital Marketing That Were Never Repeated

Not every digital marketing strategy is a success, and some have become so infamous that they were never repeated again.

why-wordpress-development-needs-security-expertise

Why WordPress Development Needs Security Expertise

Wordpress is a popular and invaluable tool in website development, which is why it is so commonly deployed by companies and web developers alike.

the-importance-of-website-security-for-your-business

The Importance Of Website Security For Your Business

Did you know there are around 65,000 attempts to hack SMEs in the UK every day?

dont-neglect-seo-in-your-social-media-marketing

Don’t Neglect SEO In Your Social Media Marketing

Traditional marketing, such as TV and print advertising are typically one-way communications, but social media allows for multi-directional communication and allows businesses to connect with customers, and customers to interact with brands

what-is-technical-debt-and-how-can-you-avoid-it

What is technical debt and how can you avoid it?

What is technical debt? Technical debt is essentially the cost you incur over time for having imperfect code.

3-social-media-marketing-trends-to-watch-in-2022

3 Social Media Marketing Trends To Watch In 2022

There are 3.7 billion social media users worldwide, and it has become a regular part of people’s everyday lives, making it a critical tool in enhancing any marketing strategy.

2022-marketing-resolutions-for-capturing-new-business

2022 Marketing Resolutions For Capturing New Business

We have a look at some New Year’s resolutions for 2022 for your marketing strategies, from
ensuring your website is up to date and functional to the importance of using more video in your
marketing.

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