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Addressing the big questions on the minds of business owners

Innovating and educating through research, advice, how-tos and insights into the digital world.

“If you can’t explain it simply, you don’t understand it well enough” – Albert Einstein.

the-most-surprisingly-important-rebranding-campaigns

The Most Surprisingly Important Rebranding Campaigns

Rebranding a company, product or business often poses a range of unique challenges.

fascinating-branding-faux-pas-made-by-major-companies

Fascinating Branding Faux-Pas Made By Major Companies

Even the best and most successful companies in the world don’t always get branding right. Here are some of the most unique examples.

ncsc-interrupts-2-7m-online-scams-in-2021

NCSC Interrupts 2.7m Online Scams In 2021

There would have been nearly three million more cases of online breaches in 2021 if the National Cyber Security Centre (NSCS) had not foiled these fraudulent attempts. The NCSC, which is an arm of the GCHQ, interrupted 2.7 million attempts at cyber-attacks last year. This is nearly four times the number it handled in 2020, […]

how-does-data-and-tracking-effect-brand-strategy-and-efficacy

How does data and tracking effect brand strategy and efficacy?

When rebranding a business, as an SME there are some steps that are commonplace such as redesigning a logo and updating your website. What SMEs often miss that can really set your brand apart and drive growth is using data captured from the customer journey, analysing it, and using it in your new brand strategy to set KPIs and goals.

4-hidden-advantages-of-a-bespoke-website

4 Hidden Advantages Of A Bespoke Website

Those without any digital expertise might assume that the difference between having a custom-made site and using a template is merely aesthetic. However, there are other benefits of a custom-built site. Here’s a look at some hidden advantages.

what-to-take-from-the-most-ill-advised-marketing-strategies-ever

What To Take From The Most Ill-Advised Marketing Strategies Ever

In recent years, marketing has played an increasingly vital role in generating interest, enquiries and ultimately revenue for small and large businesses alike.

how-local-seo-can-benefit-your-business

How local SEO can benefit your business

46% of all Google searches are looking for local information, so investing in a local SEO strategy is certainly worthwhile.

what-the-most-useless-unironic-mobile-apps-can-teach-us

What The Most Useless Unironic Mobile Apps Can Teach Us

Outside of ironic apps which are deliberately useless as a joke, here are some of the most useless apps on mobile phones, and the lessons they can teach to app developers everywhere.

how-to-utilise-social-media-to-reach-your-business-goals

How to utilise social media to reach your business goals

Over the last two decades, social media has evolved into one of the primary marketing channels, with over 4.55 billion active users world-wide.

the-most-infamous-mistakes-in-digital-marketing-that-were-never-repeated

The Most Infamous Mistakes In Digital Marketing That Were Never Repeated

Not every digital marketing strategy is a success, and some have become so infamous that they were never repeated again.

why-wordpress-development-needs-security-expertise

Why WordPress Development Needs Security Expertise

Wordpress is a popular and invaluable tool in website development, which is why it is so commonly deployed by companies and web developers alike.

the-importance-of-website-security-for-your-business

The Importance Of Website Security For Your Business

Did you know there are around 65,000 attempts to hack SMEs in the UK every day?

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