Which Social Media Platform Is Best For Your Brand?
Looking to market your brand on social media but unsure where to start? In truth, with so many options to choose from, it can be difficult to know where to begin!
These days there are multiple social media platforms where you can market your products. The best thing is, many of them differ hugely, so each of them can be used to implement different strategies, target specific audiences or market certain strategies.
Here we’ll go over seven of the most popular social media platforms – Facebook, X, Instagram, TikTok, YouTube, LinkedIn and Snapchat – to take a look at how they differ. We’ll also explain how businesses can utilise these platforms, as well as covering which companies are best suited to them.
A versatile platform suitable for a wide range of businesses, Facebook is known as the all-rounder that works for pretty much all marketing strategies.
Facebook’s vast user base means you can reach a large and diverse audience and you can target potential customers based on a number of factors include their age, location and posts or ads they’ve liked in the past
What Businesses Does Facebook Suit?
Facebook offers an array of advertising options that can be tailored to suit a variety of strategies, making it accessible for both small and large companies.. It’s a great choice for businesses seeking to connect with their target audience, build brand awareness and engage with new and old customers through posts, ads, and live video.
X (Formerly Twitter)
From creating a strong brand presence through consistent and engaging tweets to sharing updates, promotions and timely content to keep their audience informed and interested, X is a flexible tool used in a variety of ways.
It’s also a great way to keep in touch with customers and stay on top of current news and industry trends. Likewise, X allows you to target specific audiences with hashtags and targeted tweets.
What Businesses Does X Suit?
X is all about forging real-time engagement with concise content and strategic tweets, making it a fantastic choice for businesses aiming to connect with audiences of all ages.
Instagram is now one of the most powerful social media platforms and one that any business should be utilising. Using the platform’s visual storytelling features, such as Stories and IGTV, businesses can create immersive experiences and connect with their target markets.
What Businesses Does Instagram Suit?
Instagram is a visual-centric platform ideal for businesses with strong visual content. If you own a business that relies on strong visual appeal to sell your products, such as fashion, beauty, travel or food, Instagram is perfect for driving engagement and creating brand awareness with a younger audience.
Over the last few years the Chinese social media company TikTok has taken the online world by storm, especially among Gen Z users. Its short-form video format is excellent for businesses that can convey their message with bite-sized, attention-grabbing content.
What Businesses Does TikTok Suit?
Like Instagram, TikTok is used mainly by a younger audience. In fact, the user base on TikTok is younger than that of Instagram with a whopping 70% of all adults on the site falling in the 18-34 age range. So if you’re targeting this age range with your products, and you’re able to produce content suitable for the site, then TikTok is a great option.
Whether it’s catching up with our favourite podcasters or watching interesting documentaries, most of us use YouTube from time to time. In fact, with over a billion hours of content watched daily, YouTube has the second largest user base after Facebook.
For businesses that utilise video to share their brand story, sell products or tell stories, YouTube is the go-to platform due to the sheer amount of users that could potentially come across your content..
What Businesses Does YouTube Suit?
If your company uses video marketing as part of your digital strategy and creates tutorials, product demonstrations or tells stories with long-form content then YouTube can help you reach a global audience.
If you’re a B2B business then LinkedIn can be a powerful marketing platform. It’s where you can connect with other professionals or organisations and share industry insights. It’s also a strong lead generation tool and a way to connect with potential candidates for vacancies you’ve got.
What Businesses Does LinkedIn Suit?
If you’re looking for somewhere to build relationships, recruit talent and position your business as a thought leader in your field, LinkedIn ticks all of these boxes.
Last but by no means least is Snapchat, the image/video-sharing platform that’s a real hit among the younger demographics. Snapchat allows marketers to create real-time, ephemeral content, and can be used for a variety of purposes, such as promotions and interactive marketing.
What Businesses Does Snapchat Suit?
Snapchat is popular among a younger demographic which makes it suitable for businesses with a target audience in their teens and early twenties. Likewise, you’ll need to produce catchy, snack content so make sure this is within your capabilities or you won;t get the best out of using Snapchat for your marketing.
So those are the seven most popular social media platforms and the differences between them. If you’re just starting out and you have a small team with limited expertise then you may choose to simply set up some Facebook, Instagram and X profiles and you can engage with your customers while dealing with any queries they may have.
Once you’re more established and you’ve got some tech-savvy marketers on board, you might want to branch out and start producing content that appeals to different markets. Luckily, with many exciting platforms to choose from, you’ll never be short of options to utilise for your digital strategy.