Top Tips For Page One

If you want to get the best SEO in High Wycombe the first thing you will need to know is that you’re going to be in good company.

Getting your goods and services noticed when people are looking on search engines is vital if e-commerce is a key part of your business. Yet, at the same time, if everyone is doing it then search engines have to decide whose content is making the first page of search.

Reaching page one is vital. There is ample research to show that most people do not look beyond page one when searching, not least because search engines are good at working out what is relevant and this means around 75 per cent of searches never make it as far as page two.

However, page one rankings are not achieved by pot luck. Literally hundreds of factors go into search engine algorithms to help sift through and rank content, which is why you need to do many things, not just one or two, in order to boost your ranking.

Keywords are an obvious place to start and anyone with even a basic knowledge of how these work will know better than to stuff too many of them into a piece, or repeat the same one, as this looks spammy and search engines penalise it. However, to really maximise their performance, use analytics tools to make sure you keep using the best keywords.

Relevance is also an important factor and its worth researching how high-ranking competitors are getting their content up there. If it works, copy it!

At the same time, never neglect technical SEO. This includes things like faster page load-up times (to avoid a high bounce rate as impatient readers log off), making your site mobile-friendly (as this is now the primary means of searching) and making sure your internal links are relevant and work (Broken backlinks are penalised, good backlinks are rewarded).

Finally, be prepared to seek help from the experts. Good SEO takes time to build up and maintain, so it must always be given priority as an investment of time and money. If it gets you on page one, it will be thoroughly worth everything you put into it.

To find out how Crisp can help you grow your digital revenue and SEO in Marlow please contact us here or take our Digital Scorecard and find out how you can get better today.