Jaguar Land Rover Reveals New Brand Design After 15 Yrs

The prestigious automotive brand Jaguar Land Rover has unveiled its latest corporate design, hoping the new logo will affirm its place in the luxury car market. 

Jaguar has been around since 1935, while Land Rover was launched in 1948, but the pair didn’t join forces till the following century, in 2008. 

Now, after 15 years, Jaguar Land Rover will have a new look, as it evolves its identity as JLR, which incorporates Range Rover, Defender, Discovery and Jaguar.

Professor Gerry McGovern, JLR’s chief creative officer, said: “The new JLR identity will bring clarity to our clients and act as a unifer for our four distinct British brands.”

The branding includes a light weight font, which is meant to illustrate “refinement and modernity”, while the ‘j’ descends “to add elegance”. 

Despite the new branding, the Land Rover heritage mark will remain on its vehicles, retail sites and online platforms to retain continuity for the world-famous manufacturer. 

Meanwhile, Jaguar prides itself on producing cars with an “instantly recognisable” DNA.

“Agile and powerful; sleek and seductive; confident and instinctive: all these qualities are reflected in our cars,” according to the company.

JLR is not the only company trying to re-brand itself lately, as Heineken has launched a new advert for its cider brand Strongbow. 

The ‘Take a Bow’ campaign sees Strongbow move away from its well-known black and gold colours, which it has had since 1960. 

The cans are now available in pink, yellow, purple, orange and green, depending on the cider flavour. 

Heineken UK cider marketing director Rachel Holms said the £20 million campaign is a “long-term strategy that says ‘Cheers to Everyday Greatness’, in celebration of those moments that make life great”. 

As well as changing the colour of the brand, there are now new flavours, including rose cider, dark fruit cider, tropical cider, cloudy apple cider, ultra dark fruit cider, and ultra apple cider. 

The latter two products are its slimline beverages, containing just 95 and 80 calories respectively. 

Ms Holms added: “This is a major new era for Strongbow that fuels the brand with fresh energy, colour and ambition.”

The advert, which celebrates the humble house party, has been designed to generate interest in Strongbow’s new branding, encouraging the public to consider the cider as the ultimate drink to enjoy at a party. 

Heineken has also attempted to appeal to a wider market by producing a drink that does not contain artificial colours or flavourings, gluten or nuts. It has also not been made with animal products, and three of its flavours are suitable for vegans and vegetarians. 

Changing your logo, design or slogan takes a lot of consideration, so if you’re thinking about doing so, talk to experts about your branding strategy at our Marlow agency. 

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