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Marketing your goods and services to Generation Z, people born between the mid-90s and the early 2000s? Then you’d better target your efforts towards Instagram more than other social media channels, since this is apparently where they can be found.

A new study from global intelligence platform Streetbees has just revealed that – in the UK, at least – this demographic prefers this particular platform above Facebook, with more people saying they’re using the latter less now than they were a year ago, Net Imperative reports.

However, that’s not to say that you shouldn’t focus on Facebook as well, since 89 per cent of those aged between 18 and 25 did admit that they still check the social media site at least once a day.

“Our research shows the rapid pace of change in what social media platforms younger generations use. In the UK, Generation Z is migrating away from Facebook, with this shift driven in part by concerns over trust and data security,” co-founder of Streetbees Oliver May was quoted by the news source as saying.

From an international perspective, Facebook is still the preferred site in the US, while in India YouTube was found to be more popular than both Facebook and Instagram.

Social media marketing can be tricky if you’ve never really done it before and if you need a bit of help in this regard, get in touch with Marlow social media company Crisp Digital.

The likes of Facebook, Twitter, Instagram and LinkedIn can yield all sorts of positive results for your brand if you use them creatively and tactfully, which we can certainly help with. It’s vital that you have a solid plan in place when embarking on a digital marketing strategy in order to achieve your goals and we encourage periodic in-person reviews with our clients in order to monitor performance levels.

To find out how Crisp can help you grow your digital revenue, please contact us or take our Digital Scorecard to find out how you can improve today.

To find out how Crisp can help you grow your digital revenue, please Contact Us or take our Digital Scorecard to find out how you can improve today.

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