How to Use Photos On Your Website
Every entrepreneur will know that a website is only as good as the content you put on it. Good content can improve your search engine optimisation, and help keep people interested in your site and business, and more importantly, keep them coming back.
There are many ways to create interesting content to help drive traffic to your website, and while you need text content to be able to explain your products or services, humans are largely visual creatures and respond better to images over large blocks of text. We look at some best practice tips for using images on your website.
Keep your photos relevant – They should complement the text they’re illustrating. Always make use of captions when you add photos to blog posts, and properly label your images with search engine optimised keywords and phrases.
Keep the image file size small – Slow load times will impact your SEO and user engagement. Large images can slow down your site, especially on mobile sites. Tools such as Photoshop can compress your images to make the file size smaller without noticeably affecting the image quality.
Don’t go overboard with graphics. Cheesy, poorly made graphics can look like ads, which people tend to ignore while browsing.
Images that feature real people will help visitors to your website feel more connected with your site, and your brand.
It is vital that you only ever use your own photos or images, or ones you have purchased and have the right to use, and always give attribution where necessary.
If you have the means, it is always best to use your own professionally taken photos rather than stock images, but, depending on your budget, it might not always be possible. Stock photos can be a good place holder, but be judicious and use photos that do not look too staged or unrealistic.
Photos are one of the best ways to enhance your website. But used incorrectly, they easily clutter your design and slow down your site.
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