How To Update Your Website To Boost Business
Companies with their own websites are sure to find having an online presence will help them attract more clients or customers, widening their target market and boosting their publicity. However, firms should not let their website become irrelevant or dated, as this could have the adverse effect on their business.
Here are some tips on how to update your commercial website this year, which will encourage more visitors to the webpage and, subsequently, boost business.
– Search engine optimisation (SEO)
One of the most effective ways to increase traffic to your website is to adopt search engine optimisation (SEO) techniques. This means including specific key words and phrases, certain titles, and content of a specific length, topic and format that will achieve a good ranking on Google.
This will help those looking for a site like yours to find it more quickly if it is higher up an online search results page. For best results, use professionals in SEO in Beaconsfield to optimise your text or produce good-quality content for your site.
– Online help service
While most websites are self-explanatory, there could be a case for having an online live chat facility. This could either be used by potential customers to help them navigate their way around the website, to answer queries about products or services, or to provide immediate customer service for those who need assistance.
People these days want urgent action, and are getting increasingly frustrated with waiting for a response via emails or having to sit in a queue on the phone for hours. That is why a live chat service will enable them to carry on with what they are doing while getting instant feedback from someone in the business.
According to Love Belfast: “Live chat is easier to add to your site than you think, so make sure to have a look online. You’ll be able to stand out if you can add this feature.”
– New and interesting content
In addition to having SEO-targeted written content on your website, it is a good idea to move into video content this year as well.
More and more webpage users seek out video footage when online these days, and want to be able to listen and watch content, in addition to reading it.
“In 2020, video content is key and if you are not already using this on your website and across your social media channels then you could be missing out,” the newspaper stated.
Indeed, as well as being interesting to web visitors, it makes for great content that can be shared on social media channels. As well as being able to update your networking channels – including Facebook, Twitter and Instagram – with this content, it is more likely to be shared among your fans on these sites than other forms of media.
Make your videos amusing and interesting to encourage them to go viral and ensure you link back to the website domain so people know where they originated from.
– E-commerce function
According to a study from Paymentsense, reported in UKTech, nearly half (41 per cent) of consumers under the age of 40 revealed they prefer online shopping to hitting the high streets.
Therefore, it is well worth investing in an e-commerce facility on your website to capitalise on this growing trend.