How To Reduce Website Bounce Rate
Getting people to your website is the ultimate goal for most businesses, with many companies investing heavily in search engine optimisation (SEO), media strategies, and social networking campaigns to entice potential customers to look at their webpage.
However, this is only the beginning, as the biggest hurdle many companies face is not just attracting people to the website, but keeping them there.
According to CMS Wire, there are some things you can do to reduce your website bounce rate so readers do not leave the webpage as soon as they land on it.
It released an infographic, published on Social Media Today, which revealed visitors spend only 2.6 seconds scanning a website before focusing on a particular section, reading just a fifth of the words on the page.
Therefore, it is essential to make the important information as bold and obvious as possible to grab their attention. You can do this with headings and subheadings in large fonts, and by using clear bullet points instead of lots of written content.
The infographic also suggested swapping complicated copy for short sentences and paragraphs and language they can easily understand.
When it comes to grabbing their attention, make sure content is aligned left as readers tend to focus on the first few words of a line before going on to the next one. It could also be a good idea to embolden keywords to make them easy to see, and to make sure the details you want to be read are at the top. This way if visitors don’t make it to the bottom of the page, at least they have digested the most important things.
For ecommerce sites, Business.com recently suggested putting calls-to-action on each page and to be upfront about pricing. These tactics will encourage people to go ahead with their purchase, and not have to hunt through the site to find out how much something costs.
To find out more about web design in High Wycombe to improve your website retention rate, give us a call today.
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