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How A Clever Detour With Keywords Can Give You An Edge

If you want to have the best SEO in High Wycombe, at least for a firm selling what your company offers, all kinds of factors can help your content ride high in the search rankings and occupy that all-important first-page position.

Keywords are far from the only consideration, but they remain a prime element of your SEO strategy. After all, the first thing you need your content to do is respond to a keyword search. If, for instance, you are a baker and sell cakes, you want ‘cakes’ to be a keyword because someone will be searching for it.

The problem, of course, is that your local competition will use that same keyword, or similar, such as ‘birthday cakes’ or ‘wedding cakes’. Therefore, you can only gain an advantage by finding a search term your rivals are not using.

Search Engine Journal has made this point and has highlighted the importance of finding those new keywords to help you rise above a saturated market with similar terms.

This involves adopting an approach known as ‘tangential SEO’, which means instead of using the same obvious terms as everyone else, content and keywords will relate to related topics that the same audience might be interested in.

It gives potential examples such as Starbucks writing about books and literature, as so many people like reading while drinking their coffee, or IKEA writing about urban gardening and looking after indoor plants.

The idea is to attract readers who might then move onto other pages on your site focused on your core products and services.

Of course, you can still use keyword search tools to see what terms your rivals are using and which ones are attracting searches, but that only stops them from getting an advantage over you in the areas of congested web traffic.

Using tangential SEO, you may enjoy an uncongested detour down an open road that will lead you to your destination more easily.


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