Facebook Retains Lead as the Most Used Global Social Network
Facebook remains the most popular social network around the world, with over 2.7 billion users. According to a recent report, TikTok has recorded the biggest growth.
Digital agency We Are Social’s October’s Digital Report, conducted in partnership with social media management platform Hootsuite, has revealed the world’s biggest social media networks, trends, and how social media is being used around the world.
The biggest winner has been TikTok when it comes to social media networks and the user figures compared to the previous Digital Report in January, as well as the Chinese-only version, Douyin. Both the platforms had 600 million users in January, a figure that doubled in 10 months. Messaging app WhatsApp also boasted 400 million new users in under a year.
While very popular in Europe and the US, Snapchat, Pinterest, and even Twitter have failed to enter the top ten social networks, with 433 million, 416 million, and 353 million users respectively globally.
Top 10 most popular social media worldwide in user numbers
- Facebook, 2.7 billion
- YouTube, 2 billion
- WhatsApp, 2 billion
- Facebook Messenger, 1.3 billion
- WeChat, 1.2 billion
- Instagram, 1.1 billion
- TikTok, 689 million
- QQ, 648 million
- Douyin, 600 million
- Weibo, 523 million
The same report shows that 4.14 billion users connect at least once a month to at least one social media network, a new record!
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