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There are few businesses these days that don’t have a website, and many firm’s websites need to be equipped with eCommerce features to take advantage of conversion opportunities.

Whether you’re established online with your eCommerce store, or you’re making the leap from a brick-and-mortar store to Ecommerce during the pandemic, there are some mistakes when designing your virtual store that need to be avoided at all cost.

1. Choice of a Poor Theme or Bad Plugins

 

Choosing a website theme based purely on aesthetics, then trying to shoehorn in the Ecommerce features later is a plan that’s destined to fail. You initially need to work out the features and functions you need from your website, and develop a prototype that showcases all the web store buttons and layout options.

While doing this, you will gain knowledge of the expected user experience (UX), when then makes integrating the right theme that meets your desired UX requirements much easier.

As for plugins, choose only the verified plugins from reputed sources that are used by other e-commerce stores in your niche.

 

2. Complex and Effort-consuming Checkout

Online shopping should be easy and require minimal effort. Therefore, a complex checkout process is very likely to put customers off, providing a poor shipping experience.

Always ensure that the checkout process remains simple and includes as few steps as possible when a customer is completing a purchase. It is also advisable to follow conventions such as clearly displaying any relevant taxes and shipping costs.

 

3. Imperfect Product Description and Depiction

Customers will make the final call on their purchase based on the product page – the description and the images. Professional produced, high-quality images are the most important part, as customers tend to read less and watch more, which also makes short, snappy copy very important to relay the necessary details in as few words as possible.

There are, of course, many Ecommerce design aspects to keep in mind and that deserve equal attention to ensure that the consumer has a positive shopping experience on your store.

If you need eCommerce development in Maidenhead, contact us today.

To find out how Crisp can help you grow your digital revenue, please Contact Us or take our Digital Scorecard to find out how you can improve today.

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