Businesses Should Know About E-E-A-T For Google Rankings

The vast majority of businesses know how important having an online presence is to their enterprise, which is why they need to keep up with digital marketing trends and Google changes. 

One of the most recent alterations to how the search engine rates websites is the addition of the letter ‘E’ to the already well-known acronym ‘E-A-T’. 

This stands for Experience Expertise Authoritativeness Trustworthiness. In order to get a high rating from Google, websites must demonstrate E-E-A-T in their content, which a strategic marketing agency in High Wycombe can help with. 

Vice president of Search at Google Hyung-Jin Kim recently said at SMX Next: “E-A-T is a template for how we rate an individual site. We do it to every single query and every single result. It’s pervasive throughout every single thing we do.”

According to Stanford Web Credibility Research, companies wanting to prove they tick all the boxes should make the information on the site easily verifiable; show their expertise in the content on the site and the services or goods provided; demonstrate honesty and trustworthiness; make it simple to be contacted; create an easy-to-use, professional-looking website; regularly update it and avoid errors, while also exercising restraint with regards to promotions on the site. 

The new addition of ‘experience’ means businesses should have first-hand knowledge regarding content on the site. This will make a website stand out as artificial intelligence sites such as ChatGPT become more commonplace. 

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