fbpx
0 Items
+44 (0) 800 014 8678 info@crisp.digital

Businesses Should Know About E-E-A-T For Google Rankings

The vast majority of businesses know how important having an online presence is to their enterprise, which is why they need to keep up with digital marketing trends and Google changes. 

One of the most recent alterations to how the search engine rates websites is the addition of the letter ‘E’ to the already well-known acronym ‘E-A-T’. 

This stands for Experience Expertise Authoritativeness Trustworthiness. In order to get a high rating from Google, websites must demonstrate E-E-A-T in their content, which a strategic marketing agency in High Wycombe can help with. 

Vice president of Search at Google Hyung-Jin Kim recently said at SMX Next: “E-A-T is a template for how we rate an individual site. We do it to every single query and every single result. It’s pervasive throughout every single thing we do.”

According to Stanford Web Credibility Research, companies wanting to prove they tick all the boxes should make the information on the site easily verifiable; show their expertise in the content on the site and the services or goods provided; demonstrate honesty and trustworthiness; make it simple to be contacted; create an easy-to-use, professional-looking website; regularly update it and avoid errors, while also exercising restraint with regards to promotions on the site. 

The new addition of ‘experience’ means businesses should have first-hand knowledge regarding content on the site. This will make a website stand out as artificial intelligence sites such as ChatGPT become more commonplace. 

To find out how Crisp can help you grow your digital revenue please contact us here or take our Digital Scorecard and find out how you can get better today.

To find out how Crisp can help you grow your digital revenue, please Contact Us or take our Digital Scorecard to find out how you can improve today.

Similar Blog Posts

WordPress Security

Making the most of WordPress Security

Websites are at the heart of what we do. For any business, big or small, your website is a vital part of your marketing strategy. With so much time and effort put into building a great website, keeping it safe and secure is paramount. WordPress is one of the largest Content Management Systems (CMS) used […]

Variety of Fields

Expertise in a variety of fields…

When we built Crisp Digital we focused on our core skill, Web Design, having absorbed the comments of many business advisors and growth specialists we were sure that focusing on web design alone would always be our best growth strategy. In a world of moving technology and innovation for small and medium size business we […]

Business Series

The Crisp Digital Business Series: Tim Manning, Co-Founder & Director at Swarm

The Crisp Digital Business Series: Tim Manning, Co-Founder & Director at Swarm

+

Interested to find out more?

Get in touch Get marketing tips

Laptop