A Beginner’s Guide to Digital Marketing

The business landscape has significantly changed over the last 20 years, and it has become vital for any organisation to have an online presence. As a business owner you know you need to engage with digital marketing, but do you know what it is?

As consumers buying habits have changed to buying online, particularly during the coronavirus pandemic, digital marketing has become important for e-commerce sites in helping to promote your brand, products or services. Let’s have a quick look at digital marketing, from SEO to PPC advertising, social media and content marketing.

Types of Digital Marketing

Website marketing: Your website is important to make a good first impression and engage your visitors, encouraging them to make an enquiry or sale.

Search engine optimisation (SEO): You will want potential customers to be able to find your website via search engines such as Google, and SEO is how you go about making your site more visible to search engines, in simple terms.

Content marketing: This is when a business creates assets to attract customers, including blog posts, press releases, social media posts, photos and videos, infographics, and podcasts.

Social media marketing: Connect your business to your social media channels such as Facebook, Instagram, Twitter, LinkedIn, etc. to share your content and information and news about your business to a wider audience.

Email marketing: Branded emails to connect with target audiences.

PPC advertising: Pay per click ads or paying every time to the ad publisher when a new click on your advert leads to your website. Google ads are the most popular PPC.

For good digital marketing, it’s essential to gain various skills such as creating captivating videos and photography, engaging blogs posts, knowledge of SEO and search engine marketing, become familiar with the data analytics of your website, and on top of all that, be prepared to adapt and change all the above as the technology-driven industry changes.

Very few small businesses will have the time, resources, or experience in some or all of the above, so why not talk to us today about PPC management and digital marketing in Beaconsfield.