8 FAQs About SEO All Beginners Tend To Ask
The world of digital marketing is an ever-shifting landscape. But despite this, search engine optimisation SEO continues to be a winning formula for digital marketers and business owners alike.
If you’re unfamiliar with SEO, how it works or the results it can potentially bring, you’ve come to the right place.
In this post, we’ll go over eight of the most commonly asked questions on SEO. Once you’ve read over them, hopefully, you’ll have a good idea of how this marketing strategy works and how SEO could help your business grow.
What Is SEO?
Let’s start with the most obvious question of all: what is SEO? In short, SEO – or search engine optimisation – is a marketing strategy that aims to optimise your website in order to improve its visibility on search engine result pages, which increases organic traffic to your website.
What Are Keywords?
The main principle of SEO is targeting keywords to drive traffic towards your website. But what are keywords and how do they work?
These are phrases strategically chosen to reflect the content of a webpage and match users’ search queries.
You’ll usually structure your pages around the keywords or phrases your customers are searching for the most, maximising your chances of bringing in potential customers and ensuring your content answers as many queries as possible.
What Is Link Building?
Another key component of a successful SEO campaign is link building. This is where you acquire hyperlinks from other websites to your own, which acts to improve the authority of your site for search.
These links are one of the most significant ranking factors as they act as a “vote of approval” that your site is trustworthy and informative.
Digital marketers focus on getting links from high-quality, authoritative websites as these are viewed more favourably by search engines
How Does SEO Work?
There are many ways to improve your website’s visibility on search engines. The most effective is to add quality content to your website, which tells search engines your site is a trusted source of information.
However, that’s not all there is to SEO. Search engines such as Google consider hundreds of factors that they use to rank websites. These include everything from page speed and a website’s usability, to backlinks and even image sizes.
Implementing a strong SEO strategy involves a lot of work, knowledge and expertise, which is why business owners will often need to hire a professional team to get the results their business needs.
How Is The Success Of An SEO Campaign Measured?
The success of SEO campaigns is measured through a number of key performance indicators (KPIs), the most obvious of which is your website’s position in the search engine results pages (SERPs).
Other metrics to assess your site’s performance include website traffic and click-through rate (CTR). Oh and let’s not forget the all-important conversion rate. After all, the ultimate goal is to sell more of your products or services!
How Does SEO Compare To PPC?
Although many companies use a combination of Pay-per-click (PPC) and SEO in their digital strategy, these two methods are like the chalk and cheese of online marketing!
Whereas SEO is an organic strategy that looks to gradually improve rankings with the cultivation of good content and an improvement in technical ranking factors. PPC is a paid advertising model where advertisers pay for clicks.
What Businesses Suit SEO
Businesses across a wide variety of industries can benefit from SEO, especially those in ecommerce, service-based industries or businesses that sell their products or services to customers within their local area.
Some businesses aren’t able to use PPC campaigns as certain platforms ban specific products and services from being advertised. For those, SEO is usually the only viable option for marketing your products.
On the flip side, for businesses looking for immediate results, SEO may not be the most suitable option as it can take time to see results.
How Much Does SEO Cost?
Ultimately, it’s impossible to say what an SEO campaign will cost. That’s because the cost varies based on factors like industry competitiveness, the amount of work required and the time taken to achieve results.
If you’re looking for an SEO company,then we specialise in this service. Get in touch today to see how we can use pay-per-click to grow your business.