5 Top Tips For Developing Your Mobile App
Looking to create your very own app? Then what an exciting time, as app development helps you flex your creative muscles while potentially adding something of real value to those who’ll be using it.
But before you dive straight in and start building your app, you’ll need to carry out some research and preparation. Failure to carry out this crucial stage will likely result in your app becoming one of the 99.5 pervcent that fail to get off the ground.
In this blog we’ll help you avoid the most common pitfalls, as well as offering five tips that everyone should know before they start creating their app.
The App Phenomenon
A decade or so ago, apps didn’t even exist. These days, we use them for practically everything, from scheduling our day and checking our social media accounts to online shopping and listening to our favourite tracks.
Apps have undeniably taken the world by storm, becoming an indispensable part of modern-day life. By creating an app, you can add something of true value to society, making the lives of your users easier or more enjoyable.
Creating Value And Making Money
By crafting an app that identifies a need and solves a problem, you can fulfil a genuine requirement. By creating a solution that holds intrinsic value for users, the potential for monetisation will emerge.
Five Tips For Creating Successful Apps
The app world is incredibly competitive, with countless businesses all vying for users. This is why you need to put a property strategy in place and follow the following tips if you want your app to be a success:
Start off by conceptualising an app that fulfils a genuine need or solves a specific problem. By doing this, your app will be sure to add value to the user’s life so they’ll be much more likely to use it.
If your app is related to your business then try to make it a great place to access your services and interact with your company.
If you’re starting from scratch, the best way to conceptualise your app is to brainstorm in a group. Start by asking each other questions about issues you face in everyday life. Then ask how an app could help solve some of those issues, and who knows, you may just stumble upon the next Snapchat or Uber!
Know Your Audience
Understanding your target audience and the issues they face is pivotal. Whether it’s a productivity tool, a game or a service-oriented app, ensure the app you’re creating adds value to their lives.
One way to better understand your audience is market research. If you’re targeting a certain audience, you could try creating polls or do it the old fashioned way and get out on the streets surveying people! This will give you an invaluable insight into what it is people need and want, which could make all the difference to your app’s success.
Platform And Software Selection
Another important consideration to make is the platform and software you want to use for your app. Although some businesses choose between iOS and Android, others prefer the all-encompassing, cross-platform development tools like React Native or Flutter,.
Byu getting a firm idea of who you’re targeting and who’ll be using your app, this can help you decide on the platform and software you’ll be using.
The design of your interface can make or break your app, so when you come to this crucial stage of the process, you’ve got to really put yourself in the user’s shoes.
A user-friendly interface and an enjoyable user experience (UX) are non-negotiables if you want users to keep coming back to your app. To tick both of these boxes, ensure your app is intuitive, easy to navigate and visually appealing. Nothing puts users off quicker than a clunky, buggy app that’s difficult to navigate.
Conduct user testing throughout the design process to ensure that the app flows smoothly and performs how it should.
Feedback And Iteration
Once you’ve created your app, ask users to test it out. Ask for honest feedback which should give you a good idea of what’s working and what can be improved, allowing you to tweak it before it’s released.
Once you’ve released your app, the feedback doesn’t need to end there. You can analyse user behaviour and monitor reviews once the app is live to help you understand how users engage with your app. Use this feedback to continually improve the app, delivering an optimal UX which should keep your users coming back again and again.
The last consideration on our list, and perhaps the most important, is how you’re going to monetise your app. Unless your app is being created simply to supplement your business for your customers to use, then your app may need to make revenue to stay afloat.
There are numerous ways you can generate revenue through your app. Ultimatel;y, the strategy you opt for will depend on the nature of your app and the way users interact with it.
For example, if you’ve opted for a game, in-app adverts might be a good strategy. Alternatively, if you’ve created an app that delivers news or information, you could choose a paywall or subscription.
Try to decide upon your monetisation strategy early on as this will be instrumental in the development process, helping to shape the app’s design and functionalities.
So those are our top five tips for creating a successful app. The reality of creating mobile apps is you’re entering a super-competitive landscape, so you’ll need to utilise a proper strategy if you wish to make yours stand out.
By following the tips we’ve set out in this blog, you should be able to create something of real value, securing revenue or improving your customer experience.
If you’re looking for app development then we offer this service, so if you’d rather leave it to the experts then get in touch. We’d love to help you create the perfect app!