4 Link-Building Tips For Your Website
If you are trying to promote your business or sell products through your website, you will know the importance of search engine rankings. Maybe you already have a blog and social media, but unless you have put a lot of effort into building links and backlinks, they will not be working to optimal effect. ABC Money shares some tips you can try.
Publish guest posts
Publishing content on other websites that are relevant to your product or service will give you an opportunity to include links back to your own site. The article suggests researching publishing websites, and writing content that will engage with your target market. You don’t need to appeal to everyone; in fact, targeting a segment may be more effective.
Ask for product reviews
If you are running an ecommerce website, you can get some free advertising by sending items to product review websites. Obviously, you need to make sure they write positive reviews! Glowing testimonials will help to create a buzz about your brand, and provide the opportunity to create backlinks to your site.
Team up with the local community
Partnering with local businesses can be an effective way to increase your web presence. Many consumers still like to deal with local firms, even if they are buying online, so it is important to create awareness of your products or service in the community.
You may want to avoid direct competitors, but if for example, you run a hairdressing salon, you could team up with a beauty parlour that offers tanning or manicures, or a landscaping service could team up with a local garden centre.
Use analytics tools
To increase awareness of your brand or business, employ tools such as Google Analytics to check for mentions of your website. Contact the source of the mention, asking them if they would link the mention to help drive traffic to your site.
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