4 Hidden Advantages Of A Bespoke Website
A website is crucial to a business in 2022, no matter what service or products it offers. Those without any digital expertise might assume that the difference between having a custom-made site and using a template is merely aesthetic. However, there are other benefits of a custom-built site. Here’s a look at some hidden advantages.
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Extra security
As cyberattacks are on the rise, a safe and secure website should be a number one priority in 2022. A custom-built site will be based on unique code that is much more difficult for a hacker to get at. Template websites are very vulnerable to hackers, because they rely on open-source software, and share database locations and admin login areas.
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Seamless expansion
Over time, a business will usually want to increase the functionality of a website. This can be done on a template site with plugins, but these will make the site clunky and slow to load. Plugins are prone to bugs and security issues, all of which will make your site a liability.
A custom-built website means that it can be easily adapted for new purposes, using the most up to date code and techniques. This means the performance of the website will be far superior to a plugin-heavy template.
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An exclusive design
Template sites offer a very limited scope for putting a brand identity across. Even when customised with the company’s logo and images, they have a generic feel that makes it hard to stand out. With millions of similar designs out there, having a bespoke website that is specifically designed for the business is the only way to have a truly unique website.
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A fully responsive design
A bespoke website will have been individually designed to be responsive across a range of devices, such as smartphones, tablets, laptops, and desktops. A template site may claim to have a responsive design, but it is impossible for the one-size-fits-all approach to offer the best user experience.
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