2022 Marketing Resolutions For Capturing New Business

It has been a tumultuous couple of years, but businesses across all industries have continued to
innovate and find new revenue streams. The pandemic has led many companies to throw out the
old ways of doing businesses to seek ways to conduct operations in the ‘new normal’.

We have a look at some New Year’s resolutions for 2022 for your marketing strategies, from
ensuring your website is up to date and functional to the importance of using more video in your
marketing.

Take a Fresh Look at Your Target Audiences

The pandemic has not only changed everything for you, it will have changed everything for your
consumers too. The wants and needs of your target audience will have changed, as well as the
way they consume information.

Have behaviours or habits changed? Are they spending more or different time online? Have new
customer segments emerged?

Invest in Your Website

Little is more important for your brand than having a functional, user-friendly website that has been
designed to tell a story and direct visitors to your products or services. Your website is no longer
just a 24/7 storefront, a website will directly impact your revenue, reputation, and growth.

Ensure your security is up to scratch, especially if you conduct financial transactions on the site,
collect customer details, and more. Ensure the backend is continually updated, create secure
passwords and processes, use SSL encryption and choose a secure web host.

If you want new customers to find you online, you need a site that is optimised for search engines,
in addition to an ongoing ‘on page’ and ‘off page’ SEO strategy. Fresh content, often through a
blogging strategy or landing pages, is crucial for SEO, improving the user experience and
augmenting customer service.

Tell Stories Through Video to Engage Audiences on Social Media Channels

Photos are great, but video is now the reigning king of content in the age of TikTok. Whether
produced professionally or in house, video offers connection and understanding quickly.
Experiment with how to’s, profiles, testimonials, product demos, behind-the-scenes tours, case
studies, Q&As and more.

If you’re looking for website design in Buckinghamshire, get in touch today.

To find out how Crisp can help you grow your digital revenue please contact us here or take our
Digital Scorecard and find out how you can get better today.