INTRODUCTION
The Alexander Jansons’ Myocarditis Foundation were in the process of gaining their independence from the charity Cardiomyopathy UK. As a part of this independence a new brand and website was required.
BRAND & WEBSITE
A brand workshop was completed with the founders of AJMUK to develop the new brand Myocarditis UK. New brand visuals, brand guidelines, tone of voice examples and messaging merchandise was created to support the new website and marketing efforts. During our meetings we also mapped out the website pages and wireframes, to bring the new Myocarditis UK website to life. The first version of the Myocarditis Website was put live in 2019, using the new brand, tone of voice, and visuals. This website included a merchandise shop and donation buttons to help raise funds for the charity.
OUTCOMES
In 2022, Myocarditis UK worked with the Crisp Digital team again with a vision to offer events and new information to the three main website users: Doctors, Myocarditis Patients, and Carers of those with Myocarditis. The updated WordPress site launched, thanks to a huge amount of team effort to produce new content with a clear user journey for those looking for information on the condition, how to attend events, and ways to support the charity.
