Is your website lacking visitor traffic?
Potentially you aren’t ranking high enough on search engines. This might be the case if you are not running any PPC campaigns. Your business could be lacking customers just because you are not promoting yourself on the search engines, meaning that you are not appearing in the first page of search, this could indicate that you are being overlooked, and potential customers are being driven to your competitors.
By running a PPC campaign, you will drive traffic to your site very quickly, with this process sometimes only taking a matter of hours to come into effect. We will base this campaign off a daily budget and will perform keyword bidding to ensure that your business appears at the top of Google.
Benefits of running a PPC campaign
- PPC ads take a matter of hours to come into effect.
- Your PPC ads are targeted towards an audience relevant to you.
- You will generate leads for your business.
These are just some of the benefits of running a PPC campaign, which are made possible due to keyword-bidding.
- Crisp Digital will discuss a budget and help you to create an effective PPC campaign.
- Discussion to decide bidding of keywords.
- Help to define your target audience.
Aask Us have used their PPC campaign to help their users identify the product that’s suitable for them.
Crisp designed a PPC campaign for Lennons Solicitors to help them target local clients, in particular for the key phrase ‘family law’.
We have also run a PPC campaign for Doyle. Since the start of the campaign, there has been 104% interest in clicks along with a 32% reduction in CPC. There has been an 81% reduction in cost per lead and a 648% increase in website conversions.
I have tried PPC before and it didn’t work?
If a previous PPC campaign you tried has not worked before, then we believe that you are targeting the wrong keywords, or your campaign was not set up correctly. Crisp Digital will help you to ensure that you are targeting the correct audience for genuine results.
Is this a long or short term investment?
We have watched some keyword costs increase dramatically over the last decade, so we would recommend PPC to be a short-term campaign.
Should I run SEO or PPC?
Ideally, you should be running an SEO strategy alongside a targeted PPC campaign. Regardless of the size of your business, you should try to balance these to avoid a reliance on any single traffic source.