INTRODUCTION
ADRA are a truly amazing charity, and their Gift Box Appeal in particular is an innovative approach to donating online. Crisp Digital were pleased to work alongside such a great organisation to deliver a bespoke website with e-commerce functionality that was optimised to drive user engagement.
DISCOVERY
Crisp Digital were asked to develop a bespoke user experience within six weeks. The brief asked for a virtual gift box campaign, allowing web users to create their own gift box. Crisp Digital devised a system allowing the user to drag and drop the items of their choice into the giftbox, which was easy and fun for all web users.
OUTCOME
The ADRA Gift Box website was indeed launched within six weeks. The website is a bespoke HTML5 e-commerce solution which resulted in an optimised user experience, cross-platform, driving UI/UX. Each year ADRA return to Crisp Digital to update and relaunch the gift box appeal, with new items to be added to the drag and drop list, plus new locations, and pricing for the gift boxes.
