Adult Learners Week

Adult Learners week is a campaign that the Welsh government runs every year and is designed to encourage adults to enrol in university and further education courses. We Planned the user journey from intrigue to enrolment, ensuring the site was optimised for conversion, designed and developed a multi-lingual website and platform. We continue to host and maintain this site supporting development of new courses and, thus, to support the future growth of the initiative.

The Brief

Our brief was to create a multilingual site for the campaign that is promoted across a range of media including social and search.

The Result

We delivered a site with multilingual functionality and a complex enquiry delivery platform in just 8 weeks. In its first year, the site was visited by 18,000 people and played an integral part in over 1,100 new enrolments.