Why You Should Consider Guest Posting To Boost Site’s SEO
Guest posting has been a search engine optimization (SEO) strategy for years, as it helps boost awareness of companies by appearing on other businesses’ websites.
An article on SEO information website Search Engine Journal examined how guest posting still presents a great opportunity for raising publicity.
For instance, thought leadership posts can show your company to be experts in the field, providing valuable and professional opinion on topical subjects.
“Having your authorship spread across different publications develops your trust and authority more than a hyperlink back to your blog on someone else’s site,” the publication stated.
As a result, guest blogging can result in increased site traffic, as more people will find your website from the blog. This can lead to a rise in leads and business opportunities.
To get the most out of guest posting, it is wise to capitalise on your expertise, as this highlights your authority and knowledge; and produce evergreen content, so it stays relevant for as long as possible.
Businesses should also look for strong websites that have expert content to write for, as you can guarantee those visiting will have a keen interest in the subject and be eager to find out more. Therefore, they might be more likely to check out your website from your bio and learn more from your expertise.
Of course, it is important to make the bio stand out, as this is the only opportunity to explain who you are, what the website is, and what the brand represents.
Other ways to boost your online presence is by introducing social commerce. According to a HubSpot survey, over half of social media users have bought from their favourite network in the past, so online stores could capitalise on this.
Guest blogging could feature as part of your digital strategy in Marlow, but it is best to speak to a marketing expert to find out what would be most beneficial for your business.