Why SEO Is Not An Overnight Project
If you want your website to get noticed, a great way to bring in traffic is being found on search engines. But to do this is not easy; when you look at the results page on Google, Bing or any other search engine, what you see on the first page has not been randomly selected, but is there because it is the best fit to the result, based on the search engine’s algorithm.
Search Engine Optimisation (SEO) is the art of equipping your content to find its way to the top of these rankings by matching what the search engines are after. This takes a lot of hard work and focus, but the rewards can be great; reaching page one of the rankings is a game-changer because very few searches make it past the first page.
So, how do you get to produce the best SEO in High Wycombe and, just as importantly, maintain your position?
Firstly, it takes time to build up your ranking. You may have very relevant content, the right keywords without there being too many, and other positive elements like good images and backlinks to other relevant, highly-ranked content. But it takes time to build up authority, so even with all this it will take at least six months to get to page one.
However, that is only the first staging post. Having got to page one, you have to take steps to stay there, as it is easy to suddenly lose ground.
This means you have to go on producing fresh and relevant content for your target market. Moreover, this content must also take into account the fact that your SEO target is a moving one.
Nobody knows all the elements of the algorithms used by search engines, but they can be worked out by observing which elements are present in highly-ranked content. Because the best keywords and the algorithms change, you need to keep monitoring this to ensure you are still producing content that fits.
You should also update existing content by tweaking keywords and replacing any broken backlinks.
By paying continual attention to the best means of hitting page one, you will be best placed to go on attracting lots of visits to your website.