Why Responsive Web Design Is A Necessity

Responsive design shouldn’t be a new concept to you now, but it’s one that many businesses are still neglecting to their cost.

Social Media Today recently pointed out that in today’s multi-device world, responsive web design is more crucial than ever to a business’ success.

The aim with this kind of web design is simple, to ensure that your site scales to suit different screen sizes and therefore to make sure that every visitor has a seamless experience, whether they’re browsing on a mobile, tablet or desktop.

The news provider shared an infographic by Spinx Digital, which stressed that 90 per cent of consumers move between devices to accomplish a goal. What’s more, 61 per cent of people have a higher opinion of brands that provide a good mobile experience.

As well as providing a good experience for your consumers, there are other benefits to responsive web design, such as that it negates the need for a separate mobile app and is easy to edit through a single CMS.

Last month, an article for Business 2 Community highlighted the top ten reasons to get a responsive website, if you don’t already have one. At the top of the list is that it will lower bounce rates on your site, because it will load more quickly.

In addition, you should consider that most of the traffic that reaches your website from social media platforms will be on mobile devices, with a survey by The Manifest revealing that 40 per cent of people with smartphones said that they use social media apps more than any others.

If you’re looking for help with web development in Marlow, or want to find out how Crisp can help you grow your digital revenue please contact us here or take our Digital Scorecard and find out how you can get better today.