Why Renewing Keywords Is Vital For SEO

There will be plenty of companies trying to use SEO in High Wycombe to make their content more likely to be found in search engines, with the aim of getting more potential customers to be aware of what they do and start on the buyer journey. But some will be more successful in their SEO strategy than others.

By definition, there is only so much space on page one of the rankings – where most searches start and end – and if getting there is hard, so too is staying there. That is why it makes sense to engage with the experts to stay on top of it.

Keywords are just one factor in SEO, but a very important one, which is why keyword research is vital to ensure that your content includes the kind of keywords that your potential customers will be looking for. 

There are various tools out there that can show what is trending, as well as what your competitors are using, all of which can inform you about what to include in your own content.

However, it can be very easy to produce some content with these keywords and think that’s all you need to do. But this is not so. Over time the most commonly used keywords will change, as will the ones people search for.

This may occur because circumstances and consumer tastes change, or because new innovations emerge, prompting some words to be searched for more and others less. 

For example, if your firm is involved in mortgage broking, it is likely that a keyword like ‘interest rates’ is more likely to be searched for now after a series of base rate increases in recent months than a year ago, when rates were static.

All this means you need to keep on researching to stay up to date. As the most popular keywords change, you should insert these into new content. However, it is also valuable to replace old keywords from older content for new ones, meaning your previous articles will score better in web search too.

By staying on top of your keywords, you will have a much better chance of remaining on page one of the search rankings.

To find out how Crisp can help you grow your digital revenue please contact us here or take our Digital Scorecard and find out how you can get better today.