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There’s no denying that we’re all shopping more and more online. After all, the convenience it offers just can’t be rivalled by the high streets.

But how is this going to develop in the coming months and years, and what should you be thinking about when you’re getting assistance with web design in High Wycombe to revamp your site?

Forbes recently provided some insights about where ecommerce is going, noting that personalisation is one theme to watch. Although the news provider noted that this has been a trend for some time now, it pointed out that smarter technology will enable retailers to do even more for their customers to tailor their shopping experiences.

Any retailer that operates in ecommerce will also need to think about how their interactions with customers will “transcend the screen” in the future. This could be achieved through wearables, voice and kiosks, the news provider noted.

Sharing brand values is also going to become increasingly important. “Ecommerce brands are moving toward the creation of more, relevant and helpful content that drives engagement and facilitates the right purchase,” it stated.

Of course, before you start making major changes to your site, you should get the busiest shopping period of the year out of the way. With Black Friday and the Christmas season almost upon us, now is a good time to check your site is ready for the rush.

Smallbusiness.co.uk recently offered some advice on how to maximise this shopping period. At the top is to clearly publicise your closing dates and final posting dates. Make it easy for shoppers to see when you can fulfil orders in time for Christmas.

Behind the scenes, make sure your staff are all properly trained to handle queries from customers and to send your products out appropriately wrapped.

If you’re looking for help with web design in Marlow, or want to find out how Crisp can help you grow your digital revenue please contact us here or take our Digital Scorecard and find out how you can get better today.

To find out how Crisp can help you grow your digital revenue, please Contact Us or take our Digital Scorecard to find out how you can improve today.

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