What Makes Digital Marketing So Effective?
The last two years have seen many businesses who have relied heavily on more traditional marketing strategies adopting digital marketing for the first time, and for some businesses, there was a lot to learn.
Whilst for some the term conjures up pop up advertising, banner ads and perhaps online versions of traditional television adverts, but digital marketing is a far more holistic approach that tailors your media image for a medium where you are far more accessible.
Going digital has proved to be highly lucrative for several businesses, so here are some reasons why digital marketing has proven so effective.
No Barrier To Entry
Marketing is an expense like any other part of your budget, and whilst more money spent will mean more eyes on your brand, it is not a requirement to make an effective ad campaign.
Relying on billboards, print advertising and TV/Radio advertising slots is not cheap, particularly once you factor in design costs. Google Ads has an exceptionally low price barrier, especially for new advertisers, and so you can run tiny micro-campaigns dedicated to specific audiences.
As well as this, your adverts are not confined to a physical location and can be seen by anyone with a computer or smart device, and from there can drill down to the specific audience you want.
Clear Markers For Success
Analytics were difficult in an age before online advertising. The only real way to tell whether a campaign was successful was through sales or if someone happened to say they had seen your billboard.
Online advertising allows for lead generation and tracking more specific points of success. You can see whether someone clicked onto your website as a result of a specific advert and whether they ultimately chose to buy your product, get in touch with you or any other call to action.
You can directly open dialogues with customers, find out exactly what they like about you and boost your profile, letting people know about the brand in a more personal way.
For more information about how you can upgrade your digital strategy in Marlow, get in touch today.