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As the online world has continued to shift and evolve, many of us are planning to make our gift purchases online, therefore web pages have become more important than ever for businesses.

In the United Kingdom, 27.5 per cent of all sales were online=, and this increase was seen across all retail sectors according to the Office for National Statistics.

With physical footfall reducing as a result of several regions being under the highest level of COVID alert, your online presence is more vital than ever for local businesses.

Effective web design enables Marlow businesses to compete on a more even footing.

Here are the three biggest things to focus on with your website.

 

Accessibility for All

Your website needs to be available quickly, look good on a wide range of devices, and be as accessible to as many potential customers as possible.

This can be achieved through effective, responsive website design so it looks good on phones, tablets and computers. It must have fast-loading images with descriptions and videos with closed captioning. If your site is focused, it will help your audience find the content they need.

 

Engaging Content

Your web copy needs to sell your products. As search algorithms have evolved, far less focus is on the use of keywords and meta tags and more emphasis is on traditionally good website copy.

Create engaging descriptions with a range of content types from blogs, to product spotlights, to video demonstrations. Make sure to have clear, easy to read content and pre-empt likely questions and needs of your customer.

 

Easy to Navigate

A clean, but attractive and well-made website will attract more customers than a website full of features that are not fully realised.

Your page’s loading speed is crucial to being noticed by search engines and avoid audiences losing patience. Having the information your customer base is likely to want available with as few clicks as possible will turn views into sales.

Parts of Web Design

To find out how Crisp can help you grow your digital revenue, please Contact Us or take our Digital Scorecard to find out how you can improve today.

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