UK Ecommerce Set To Grow In 2020
There’s no doubt that the COVID-19 pandemic has resulted in a lot of changes in the way we live our lives and the way we do business.
Ecommerce has been steadily growing in the UK for many years, but a new report from RetailX is predicting that the UK’s ecommerce market will grow by nearly 11 per cent this year, Ecommerce News Europe reported.
According to the study, this would mean that the UK’s B2C ecommerce sector is worth €222.5 billion by the end of 2020.
The news provider also pointed out that the UK has Europe’s largest B2C ecommerce sector, with 96 per cent of the country’s population expected to be online in 2020. In last year’s survey, 87 per cent of people who were online made at least one purchase over the internet in 2019.
An article for Essential Retail recently noted that retailers, even those that already have considerable experience of operating online, have been struggling to meet demand during the COVID-19 crisis.
It stressed the importance of communicating with customers and being transparent when there are issues either with the supply chain or deliveries.
As well as making sure you keep customers informed if there are any delays with an order, it’s also important to engage generally in the digital realm.
Martin Alden, former head of commercial development at Wyevale Garden Centres, told the news provider that it’s important for retailers to recognise that people will be spending more time than usual online during this period.
“Connect and engage with your customers through your social media channels. Be distinctive, be present and be relevant,” he asserted.
If this is an area you’re not completely confident in, get some assistance with your social media in High Wycombe, or wherever you’re based.