0 Items
+44 (0) 800 014 8678 [email protected]

If anyone believed that ecommerce was somehow detached from the real world, they would be reckoning without the decision of payment processing company Stripe to cut ties with Donald Trump.

The outgoing US President has already been abandoned by a range of organisations in the wake of the riot at the Capitol Building by some of his supporters following a rally in Washington. While Congress moved to impeach Mr Trump, he has been abandoned by, among others, the US PGA – which has cancelled plans to hold next year’s championship at his golf resort – and Deutsche Bank.

Stripe has announced it will no longer process payments to President Trump’s campaign website, reports TechRadar, adding to a digital backlash that has seen him banned from Twitter and Facebook.

Firms needing ecommerce development in London may take note; not because they are likely to have ties with Donald Trump, but because the recent backlash against the US President is a demonstration of how a digital strategy needs to be careful to avoid areas of unpopularity.

At the same time, the SEO and PPC strategies of a firm can help emphasise its commitments to good causes.

This can be a fraught area, of course. Some may be accused of ‘virtue signalling’ if they are perceived to be over-emphasising their good deeds, not least if there are inconsistencies in the firm’s activities, or shortcomings in its services that may be more concerning to customers.

Indeed, Stripe may be all too well aware of this; people will want a good service from them long after Donald Trump is no longer the lead headline.

Nonetheless, it is important for a firm to consider how it expresses its business ethics in its marketing, in order to be seen not merely as ticking the right boxes, but as having a sense of purpose and mission that potential customers will be happy to buy into.

To find out how Crisp can help you grow your digital revenue please contact us here or take our Digital Scorecard and find out how you can get better today

To find out how Crisp can help you grow your digital revenue, please Contact Us or take our Digital Scorecard to find out how you can improve today.

Similar Blog Posts

Making the most of WordPress Security

Websites are at the heart of what we do. For any business, big or small, your website is a vital part of your marketing strategy. With so much time and effort put into building a great website, keeping it safe and secure is paramount. WordPress is one of the largest Content Management Systems (CMS) used […]

Expertise in a variety of fields…

When we built Crisp Digital we focused on our core skill, Web Design, having absorbed the comments of many business advisors and growth specialists we were sure that focusing on web design alone would always be our best growth strategy. In a world of moving technology and innovation for small and medium size business we […]

The Crisp Digital Business Series: Tim Manning, Co-Founder & Director at Swarm

The Crisp Digital Business Series: Tim Manning, Co-Founder & Director at Swarm

+

Need Help? Get in Touch

Talk To Us