Top Three Social Media Marketing Trends For 2023 Revealed
The start of a new year is a great opportunity to set new goals and make big changes to company strategies. One area that you could update and improve is your social media marketing management, so read on to find out the latest trends for 2023.
Thanks to the rise in online shopping, social commerce has become increasingly popular, enabling social media users to buy items they are interested in from their network sites.
A survey from HubSpot revealed more than a third (36 per cent) of people who use social media have bought something directly from Facebook, 24.5 per cent have purchased from Instagram, and 10.5 per cent have obtained an item from Pinterest.
More than half of consumers have used social media for shopping, with this trend set to grow more this year.
TikTok has been the number one choice for young people over the last couple of years, but its popularity will continue to grow in 2023, spreading among older generations.
According to Exploding Topics, 44 per cent of TikTok members will be under 25 by the end of the year, with one-fifth spending over five hours a day on the site.
Therefore, businesses that want to target GenZ are going to be looking closely at TikTok and how it can help them reach their market.
Better crisis management
As well as social media being a great tool for companies to advertise and boost their profile, it is also a way for customers to air their grievances.
Therefore, businesses will need to improve their crisis management to mitigate any negative feedback.