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The great thing about the internet is that small businesses are able to compete with larger companies. But to do that you need to make sure that your website stands out for all the right reasons.

Writing for Forbes recently, webmaster Allison Bowlus offered some tips on how to create an effective website for a small business.

Right at the top of the list is getting a good domain name. Things to consider include the spelling – you want it to be easy for people to spell it – and the length. Shorter is better where possible. When you’re looking for a domain name, Ms Bowlus advises keeping it more generic or vague to allow for future growth in your business.

When it comes to the site itself, one of the most important things to include is a clear description of your business. Make sure that it’s in a prominent place so that anyone who visits your site knows exactly what you do.

Get some help with web development in Marlow if you’re not sure how best to achieve this. Don’t just focus on the text either. Make sure the images you display on your homepage and throughout your site are a visual representation of your services.

It’s important to think carefully about the interface on your website too, Ms Bowlus explained. The aim should be that your website interface “leaves a positive impression that drives results”. You can achieve this by using easy-to-read fonts, beautiful graphics and obvious calls to action.

Another thing you can’t afford to ignore is the importance of responsive web design. Last month we highlighted just how important this has become, with nearly two thirds of consumers stating that they have a higher opinion of a brand that delivers a good mobile experience.

If you’re looking for help with web development in Marlow, or want to find out how Crisp can help you grow your digital revenue please contact us here or take our Digital Scorecard and find out how you can get better today.

To find out how Crisp can help you grow your digital revenue, please Contact Us or take our Digital Scorecard to find out how you can improve today.

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