Social Media for Business Growth
As the world adapts to the new reality of living and working during a pandemic, business and social media managers are stuck with the question of how do you market your business on social media during COVID-19?
During tough times, it can be common for brands to struggle with their message should be, especially on social media, and there has been research showing some independent businesses have stepped away completely from their social channels.
Take a look at our following tips and help maximise your impact.
Know Your Audience
Knowing your audience is essential for any kind of marketing at any time, but so much more so during times of crisis. Reach out and try to get to know your ideal customers better, and reacquaint yourself with your audience. Are there additional audience opportunities that you simply haven’t assessed that you could test now?
Perform research into influencers that target your audience, and put yourself in their shoes. Are they key workers, or now having to work from home, balancing work and schooling? Are they keeping fit? Taken up new hobbies?
Don’t stop posting
It is not the time to go silent on your social channels. Make more of an effort to stay connected to your customers as you would your friends and family. If you are unable to sell products and services at the moment, then focus on sharing content that aligns with your core brand values.
Very little is certain in the short term future for brands and marketers, and as such, we can’t plan as far into the future as we’d like. We need to adapt to being nimble and agile in our approaches and responses, ready for whatever happens next.
Use social media to inform your brand story and successfully differentiate yourself from the competition, and remember, there is no rule book on what you should be doing and posting during a pandemic, so don’t be too hard on yourself or your business.
If you need social media professionals in Gerrard’s Cross, get in touch today!