0 Items
+44 (0) 800 014 8678 info@crisp.digital

Social Media for Business Growth

As the world adapts to the new reality of living and working during a pandemic, business and social media managers are stuck with the question of how do you market your business on social media during COVID-19?

During tough times, it can be common for brands to struggle with their message should be, especially on social media, and there has been research showing some independent businesses have stepped away completely from their social channels.

Take a look at our following tips and help maximise your impact.


Know Your Audience

Knowing your audience is essential for any kind of marketing at any time, but so much more so during times of crisis. Reach out and try to get to know your ideal customers better, and reacquaint yourself with your audience. Are there additional audience opportunities that you simply haven’t assessed that you could test now?

Perform research into influencers that target your audience, and put yourself in their shoes. Are they key workers, or now having to work from home, balancing work and schooling? Are they keeping fit? Taken up new hobbies?


Don’t stop posting

It is not the time to go silent on your social channels. Make more of an effort to stay connected to your customers as you would your friends and family. If you are unable to sell products and services at the moment, then focus on sharing content that aligns with your core brand values.


Expect Uncertainty

Very little is certain in the short term future for brands and marketers, and as such, we can’t plan as far into the future as we’d like. We need to adapt to being nimble and agile in our approaches and responses, ready for whatever happens next.

Use social media to inform your brand story and successfully differentiate yourself from the competition, and remember, there is no rule book on what you should be doing and posting during a pandemic, so don’t be too hard on yourself or your business.

If you need social media professionals in Gerrard’s Cross, get in touch today!

To find out how Crisp can help you grow your digital revenue please contact us here or take our Digital Scorecard and find out how you can get better today

To find out how Crisp can help you grow your digital revenue, please Contact Us or take our Digital Scorecard to find out how you can improve today.

Similar Blog Posts

WordPress Security

Making the most of WordPress Security

Websites are at the heart of what we do. For any business, big or small, your website is a vital part of your marketing strategy. With so much time and effort put into building a great website, keeping it safe and secure is paramount. WordPress is one of the largest Content Management Systems (CMS) used […]

Variety of Fields

Expertise in a variety of fields…

When we built Crisp Digital we focused on our core skill, Web Design, having absorbed the comments of many business advisors and growth specialists we were sure that focusing on web design alone would always be our best growth strategy. In a world of moving technology and innovation for small and medium size business we […]

Business Series

The Crisp Digital Business Series: Tim Manning, Co-Founder & Director at Swarm

The Crisp Digital Business Series: Tim Manning, Co-Founder & Director at Swarm


Interested to find out more?

Get in touch Get marketing tips