INTRODUCTION
Sinorrah IT Solutions is based in Princes Risborough and works nationwide with the aim to relieve people and businesses of the
headaches and stresses that come with IT. The team devises solutions based on your needs working in most areas of IT; including Cloud, VoIP & Calling, Hosting, right through to Hardware upgrades and installation.
DISCOVERY
Colin, owner of Sinorrah, was happy with the business name and values, but felt the brand visuals needed modernising. The Crisp team discussed the brand colours, messaging, values of the current brand and asked about elements that had a heritage and should remain unchanged; the reversed ‘R’ was kept paying homage to Colin’s dyslexia and his pride in all that Sinorrah has achieved albeit. Sinorrah was also looking for a website; even though it is an
established business Sinorrah had never had a website before
OUTCOMES
Our designers worked with Colin to develop a new logo, working to the specification of the reversed ‘R’, the need for a ‘stamp’ icon and using the colours from a favourite car. Once the logo was signed off the Crisp team created letterheads, compliment slips and business cards for the team, before moving on to the website.
The Sinorrah website is a bespoke build with content written by Crisp Digital using a friendly and down-toearth tone in order to portray the brand mission; providing IT solutions without the headache and jargon.
It was important that the website linked externally to some of Sinorrah’s systems such as their customer portal, support portal and webmail; these allow customers to send support requests to the IT team and manage their email accounts.
