Jenoptik Light and Traffic Solutions were looking to build a new UK website to support the business’ long-term growth plans. The business recognised that in order to raise their profile and attract new clients, Jenoptik needed to not only rebrand, but start pushing out brand and customer-centric content across multiple channels on a regular basis.
Crisp Digital worked in partnership with global stakeholders to understand the commercial and marketing objectives for the business, later developing a digital roadmap, web strategy and web presence that supported the launch of future products, case studies and business news.
The new website, and accompanying content, has led to Jenoptik Light and Traffic Solutions securing contracts with public and private sector organisations, playing an important role in attracting and converting prospects. We continue to support Jenoptik with security updates and ongoing hosting and maintenance for the site.