Each year our client ALW runs a campaign to promote education to adults across a variety of topics and subjects. This campaign is designed to encourage adults to enrol in university, further education courses, and attend educational events.
The brief was to create a multilingual site for the campaign to be promoted across a range of media, including social and search. During discovery calls with the client, we identified the need for multiple types of events which should be categorised for easy search functionality for web users. The website also required functionality for course providers such as universities to log in and upload their events. The events would then be sent to the website administrators for approval prior to posting to the front end for booking by web users.
Crisp Digital planned the user journey from intrigue to enrolment, ensuring the site was optimised for conversion. It was designed and developed as a multi-lingual website and has a complex event submission and approval platform which was developed within just eight weeks. In its first year, the site was visited by 18,000 people and played an integral part in over 1,100 new enrolments. Each year the client returns before the start of the new campaign. The website is updated according to web user feedback to improve the ease of use and for addition of new features.
Feedback from Education Course Website
Certainly, looks like you guys have done an amazing job at making the site changes so quickly, I don’t think they could expect much more from an agency to be honest.