Jenoptik Light and Traffic Solutions were looking to build a new UK website to support the business’ long-term growth plans. The business recognised that in order to raise their profile and attract new clients, Jenoptik needed to not only rebrand, but start pushing out brand and customer-centric content across multiple channels on a regular basis.
Crisp Digital worked in partnership with global stakeholders to understand the commercial and marketing objectives for the business, developed a digital roadmap, web strategy and a web presence which supported the launch of future products, case studies and business news.
Crisp Digital designed and developed the new website and accompanying content which has led to Jenoptik Light and Traffic Solutions securing contracts with public and private sector organisations, playing an important role in attracting and converting prospects.
Crisp Digital have seen Jenoptik grow from an SME with parent company based in Germany to a multi-million-pound turnover in the UK alone.
The relationship between Jenoptik and Crisp Digital continues; we manage security updates and ongoing hosting and maintenance for the current website, and in 2021 Jenoptik UK have undertaken a new website build project for TASCAR with Crisp Digital.