INTRODUCTION
Arnold Funeral Service is a family owned and managed business with six generations of service in South Bucks. General Manager, Jack, initially asked Crisp Digital to help design and print a new brochure for use in each of the 5 branches. In mind, was the look to update their website soon.
BRAND VISUALS
The Crisp Team reviewed the Arnold Funeral Service website and current brochures, along with other visual elements of the brand. Following discussions with Jack, the need for an established and well-renowned business to have a brand supporting it was highlighted. The decision was made to create new brand visuals to be used on the brochure and across the website.
OUTCOMES
Created collaboratively, new brand visuals were made. These included brand guidelines for the Arnold Funeral Service team to use on future marketing efforts. The Arnold Funerals Team worked fervently on their website and brochure content, enabling Crisp to build a template site with some bespoke elements to Jack and the team’s specification. Jack was later trained on how to edit the site and he continues to update the content as required on their own server.
