ADRA are a truly amazing charity, and their Gift Box Appeal in particular, is an innovative approach to donating online. Crisp Digital were honored to work alongside such a great organization to deliver a bespoke website with e-commerce functionality that was optimized to drive user engagement.
Crisp Digital were asked to develop a bespoke user experience within 6 weeks, the brief asked for a virtual gift box campaign, allowing web users to create their own gift box. Crisp Digital decided a system allowing the user to drag and drop the items of their choice into the giftbox would be easy and fun to use for all web users.
The ADRA Gift Box website was launched within 6 weeks, the website is a bespoke HTML5 ecommerce solution which resulted in an optimized user experience cross platform, driving UI/UX.
Each year ADRA return to Crisp Digital to update and relaunch the gift box appeal, with new items to be added to the drag and drop list, plus new locations, and pricing for the gift boxes.