How to Make the Most of Lockdown 2.0 With Digital Marketing
The second national lockdown is certainly a concern for many businesses, but Lockdown 2.0 can be the ideal time to make sure your social media campaigns are performing well to help you get the best results during turbulent times.
Whether you want to focus on social media advertising, PPC, SEO or see how you can implement the upcoming social media trends for 2021 into your strategy. Working closely with specialists you can make sure social media is working and lucrative for your business. Here are our tips for making the best of the lockdown with your digital marketing.
Create new content
Create valuable and relevant content that is well-optimised for your digital marketing campaign. You need to keep your audience and industry in mind, so think about what they want to find on your page and use this to create your content. Useful content will help build your authority and trust with your audience.
While people are spending more time online during the lockdown, aim towards getting new reviews from your customers. Reviews are a brilliant way for new customers to see what your products and services are like, as well as being a ranking factor.
Work on SEO
Make sure your site is SEO optimised with target keywords to help it rank higher on Google. The increased ranking will mean increased traffic to your site and boost the chance of increased conversions.
Conduct keyword research to find relevant keywords for your audience and your services or products. A well-optimised page will have the keyword in the page title, H1, H2s and throughout the content, including variants of the keyword. SEO experts in Gerrard’s Cross are on hand to help.
A digital marketing agency can help you to ensure that your website has been optimised for both mobile and desktop, helping you to get more traffic and conversions.