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For many businesses at the moment, the only way they’re able to keep head above water during the pandemic is to focus on ecommerce and driving online sales – but if you’ve not made this a priority before, it can be hard to know where to begin and what changes you need to make in order to maximise sales now and into the future.

It can be time consuming but it’s certainly worth putting the effort in, as it will really yield dividends in the long run. As a first step, look at your website itself and make sure that it looks trustworthy, as shoppers can be skittish and won’t buy products from a site they don’t like the look of.

You can increase trust by adding an SSL certificate to your site, as this proves it is safe for transactions to be carried out. Also maintain an active social media presence on sites like Instagram and Facebook, as customers often check these out too and if your last activity was a few years ago, they may be disinclined to trust you.

Focus on user experience, as well, since people will leave sites they find difficult to navigate – and you can bet they’ll make their way to your competitor’s instead. Make sure pages load quickly, that it’s easy for them to fill out forms and that you provide sufficient product information and good photos.

Something to think about slightly further down the line is optimising for voice search, which is one of the biggest trends for marketing strategies this year and beyond. People are using voice search increasingly to find what they want online – so get ahead of the curve and start making a few inroads in this regard right now to really drive custom in the future.

For help with ecommerce development in Beaconsfield, get in touch with us today.

To find out how Crisp can help you grow your digital revenue, please Contact Us or take our Digital Scorecard to find out how you can improve today.

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