Don’t Neglect SEO In Your Social Media Marketing
Social media has gathered billions of users across the globe, and the number grows every day. Traditional marketing, such as TV and print advertising are typically one-way communications, but social media allows for multi-directional communication and allows businesses to connect with customers, and customers to interact with brands.
There is much to benefit from using social media marketing. But if you’re finding that your social media marketing efforts are not yielding the results you want, it could be due to several factors, one of which is neglecting to include search engine optimisation (SEO) best practices in your social media marketing.
It can be a big mistake to fail to recognise the importance of SEO to make social media campaigns effective.
Just as you focus on SEO for your blog, landing pages, and other web content, including it with your social media will be a massive help.
Engaging in SEO will aid in ensuring your profile, product, or service is ranked higher in results from searches. This increases the organic search engine traffic that comes to your website and boosts your following.
The shares, likes, and comments on your posts will determine the posts’ rankings and reach, so it pays to post regularly and ensure you share quality, relevant, and exciting content. To ensure you stay competitive, make a plan to always show up with information and produce quality content.
Make sure your social media is set up so that the audience can share content with friends and followers, and include attractive calls-to-action (CTAs).
Use keywords. Find the most compelling phrases and words when researching keywords for your blog posts. Then, use them in the social posts you make.
Visual content is among the most powerful SEO strategies you can employ. Use relevant and high-quality images, video, additional images of products or services, and GIFs. Use all content that loads fast — and make sure your site loads fast. Using subtitles on videos and captions on images will help make the content more visible to search engines too.
If you’re looking for a social media marketing agency in Buckinghamshire, talk to us today.