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The Most Important Metric in Digital Marketing

The Most Important Metric in Digital Marketing

Digital marketing is filled with so many different metrics that it can be difficult for a small business to understand what constitutes success. Items such as CPM (cost per 1000 views), impression and click-through rates are often the biggest metrics that are...
3 Tips to Improve Your Email Marketing Performance

3 Tips to Improve Your Email Marketing Performance

While the past year has definitely belonged to social media marketing, email marketing is still an important way to connect with customers. It’s free, direct, targeted and time controlled. You can get your message in front of the eyes of your potential client, which...
Must-Have Social Media Manager Skills to Master

Must-Have Social Media Manager Skills to Master

The position of Social Media Manager is one of the most coveted roles, and with the popularity of social media, there are huge career opportunities. Social Media Managers help the companies who employ them capitalise on the popularity of the various social media...
How to Use Photos On Your Website

How to Use Photos On Your Website

Every entrepreneur will know that a website is only as good as the content you put on it. Good content can improve your search engine optimisation, and help keep people interested in your site and business, and more importantly, keep them coming back.   There are...
3 Tools to Boost Your Instagram Profile

3 Tools to Boost Your Instagram Profile

When you develop a social media marketing strategy for your business, is important to make sure that it is appropriate for each social media channel. Instagram has become an increasingly popular choice for organisations in their marketing strategies, allowing a mix of...
4 Link-Building Tips For Your Website

4 Link-Building Tips For Your Website

If you are trying to promote your business or sell products through your website, you will know the importance of search engine rankings. Maybe you already have a blog and social media, but unless you have put a lot of effort into building links and backlinks, they...