Which Social Media Platform Is Best For Your Brand?
Looking to market your brand on social media but unsure where to start? In truth, with so many options to choose from, it can be difficult to know where to begin! These days there are multiple social media platforms where you can market your products. The best thing...
When Is It Time To Revitalise Your Brand?
Branding is an exercise in storytelling, and the evolution of brand identities from their early experimental beginnings through to a wholly realised, established and consistent style is a reflection of a business evolving from its roots to a recognised symbol of the...
Why Duplication Is A Huge Branding Mistake To Avoid
Branding is an essential part of any firm’s strategy for success. By creating a brand that resonates with customers, makes you stand out from the competition and makes a clear promise people can rely on, you can build a positive reputation and customer loyalty to...
Wildly Successful Marketing Campaigns That Damaged Brands
The concept of “suffering from success” has been widely mocked in the decade since the term was first popularised by music producer DJ Khaled, but in the world of branding and marketing, there is some wisdom in the statement. Whilst interpreted as a somewhat audacious...
