Pioneering Branding Campaigns That Opened Whole New Markets
Whilst every successful branding campaign inherently stands out, most product branding campaigns are shaped by the conventions and concepts used by the rest of the industry. The reason for this is that it is logical to on some level use ideas that have proven already...
Marketing Decisions That Permanently Tarnished A Brand
One of the best ways to think about branding and marketing is as the face of a business, and one that can help magnify a company’s reputation. However, as Warren Buffet succinctly put it, reputation and brand integrity are quite fragile, and decades of good work can...
A Lowdown On The Most Popular Website Design Trends For 2023
Many companies look at the new year as an opportunity to make changes, refresh their strategy or update their goals. One way they could do this is by altering the design of their website, as this could have a big impact on their business, including attracting more...
Top Three Social Media Marketing Trends For 2023 Revealed
The start of a new year is a great opportunity to set new goals and make big changes to company strategies. One area that you could update and improve is your social media marketing management, so read on to find out the latest trends for 2023. Social commerce Thanks...
