50% Of Consumers Spend More Time On Social Media

Retailers that want to boost their custom after having to remain closed for the last couple of months should increase their online engagement, as it has been revealed that consumers are spending more time on their social media in London than ever before.

According to recent research from leading data and analytics company GlobalData, 43.7 per cent of consumers around the world have admitted to looking at their Facebook, Instagram, Twitter and SnapChat pages more frequently since lockdown began.

Emily Salter, retail analyst at the organisation, said this will have a knock-on effect on digital marketing in the future, stating: “Social media will play an even more important role in marketing post-Covid-19, as many retailers are slashing marketing budgets to preserve cash to cope with the crisis, especially those that previously relied on traditional forms of marketing such as television and billboard adverts.”

Those businesses that were forced to shut their doors in March will want to make up for lost time and attract as many customers as possible. Therefore, social media could be the ideal tool to do this.

Ms Salter suggested focusing their posts on their brand identity, what positive actions they have taken during the pandemic, and how they are fostering a sense of community.

“These are all elements that shoppers will be able to relate to whether they are in a position to purchase items or not, building brand loyalty and influencing shoppers’ choices in the long term,” she went on to say.

This comes after the British Retail Consortium revealed total sales dropped by 5.9 per cent in May, following the previous month’s decline of 19.1 per cent.

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