5 Ways To Improve Your Click-Through Rate

Have you noticed a drop in your click-through rate recently? Perhaps it was never that high to begin with?

If the answer is yes to either of these questions then there’s no doubt about it, this will be severely hindering your online efforts and preventing your business from getting as many sales or leads as it could.

Luckily for you, there are some surefire ways of improving all of your metrics, including your click-through rate (CTR). So to ensure you get the clicks you need, here are five ways to improve your CTR.

What Is CTR?

Before we go over the best ways to improve your CTR, let’s get a good understanding of what it is and why it’s such an important metric.

Your CTR is crucial as it measures effectiveness of an ad campaign by calculating the percentage of users who click on an ad after seeing it. The higher the CTR, the more people are clicking your ad and going to your website or landing page.

So if you have a high CTR then this indicates that the ad is resonating with the target audience and generating interest. On the flip side, having a low CTR suggests that the ad is failing to lure in potential customers for one reason or another.

This is why improving CTR when it’s low or falling is essential as it helps drive more traffic to a website or landing page, increasing brand visibility and ultimately, achieving the desired marketing objectives, whether that be generating leads or sales. 

By following the tips we’re about to give you, you can optimise your advertising efforts, maximise your return on investment and achieve better results from your digital marketing campaigns.

Tips For Improving CTR

Here are our top five tips for increasing your CTR:

Craft Compelling Ad Copy

If your ads are getting plenty of impressions, but your click-through rate is low, this is a sign there’s something wrong with your ad copy.

Crafting engaging and relevant ad copy ensures your ad strikes the right chord with your target audience, which can significantly improve CTRs. 

Use persuasive language, clear calls-to-action and USPs, as these will help you set out why they should click your ad and give them a better understanding of what you’re offering. 

A/B Testing

A/B testing is a proven method for finding what works and what doesn’t. With A/B testing, you continuously test different ad elements such as headlines, images and ad formats to identify what’s working.

This method allows you to experiment with variations and analyse performance metrics to optimise campaigns by increasing CTR and, ultimately, conversions.

Targeted Keywords

If impressions as well as CTR are down then this is an indication that you’re using the wrong keywords. Moreover, even if impressions aren’t low, you may still need to refine your targeted keywords as people with different search intent may be coming across your ads.

Conduct thorough keyword research to identify relevant search terms and phrases that align with your products and services. Then incorporate these keywords strategically into your ad copy to ensure your ads are shown to the most relevant audience, which will increase the likelihood of clicks.

Ad Extensions 

Are you utilising the ad extensions? These features, which include site links, callouts and structured snippets all provide additional information and value to users. 

These extensions can also enhance the visibility and appeal of your ads, leading to higher CTRs. So if you’re not utilising these to the max then it’s time you did!

Mobile Optimisation

Let’s face it, shopping on laptops and desktop computers is a dying sport – these days most people do it all on their phones, which is why it’s essential to ensure your ads are well optimised for mobile devices. 

Create mobile-friendly ad formats, implement responsive landing pages, and prioritise mobile-specific targeting to maximise CTRs and appeal to as many mobile users as possible.

So those are our top tips for improving your CTR. If you’ve noticed a drop in clicks or you’ve had a low CTR for a while and you’ve decided it’s time you did something about it, follow these steps as part of your digital strategy and they should help you make the improvements you’re looking for.