3 Social Media Marketing Trends To Watch In 2022

There are 3.7 billion social media users worldwide, and it has become a regular part of people’s everyday lives, making it a critical tool in enhancing any marketing strategy.

Your organisation must leverage social media for effective marketing, as well as keeping on top of the predicted trends for 2022. We have a look at three predictions for social media marketing in the coming year.

Live content will grow

A survey of social media marketers by HubSpot found that 68 per cent of respondents reported that audio chatrooms are the most effective social media content, and 59 per cent believe the same for live video.

Of those investing in live audio content, 96 per cent reported that they intend of spending the same amount or more in 2022 on it. Live video was reported by nine per cent as driving the largest return on investment (ROI) of all social media formats.

Live content allows brands to connect directly with audiences in a meet-them-where-they-are context and on a wide range of subjects and topics.

TikTok will gain brand interest

Only three years old, TikTok provided a new social media platform for brands to connect with audiences without a strong sales angle. The platform has one billion uses globally and has a diverse and vast audience.

Sixty-seven per cent of marketers intend on increasing their TikTok investment in 2022 and 10 per cent of marketers who employ some sort of social media into their overall marketing strategy intend on investing the most in TikTok throughout 2022.

Marketers will focus on between three to five platforms

HubSpot’s survey found that 64 per cent of respondents use three to five social media platforms, 11 per cent use one or two, and seven per cent use seven or more platforms.

Managing three to five platforms allows brands to expand their reach to a variety of audiences while allowing for their marketers to engage with each one without exhausting their bandwidth or producing low-quality content.

If you’re looking for a social media marketing agency in Marlow, get in touch today.