2021 Tipped To Be Another Boom Year For Ecommerce
While 2020 was a grim year for the world economy as the Coronavirus pandemic took hold, there were some notable exceptions, such as ecommerce.
Driven by the increase in demand for online shopping as people stayed at home in lockdown and able to continue because of its remote, digital nature, the sector was always in a position to do better than most parts of the economy. Indeed, it was aided by the fact people would spend more time online in general, meaning they would also encounter more online marketing messages.
The coming year should see more of the same, according to digital marketing agency Be Found Be Chosen, a message that should prompt more ecommerce development in London.
Speaking to Business Daily, its founder and director Jennifer Freeman said not only had remote working enabled her business to continue functioning, but the outlook is good as the digital marketing and ecommerce sector is set to continue to grow this year.
Outlining how the firm was able to help clients survive and prosper using digital marketing in 2020, she said the approach taken was to focus precisely on providing clients with the “right strategy and ecommerce support” to thrive.
She added: “The fact that we buckled down and simply didn’t allow ourselves to panic means that approach brought in even more business, and we could grow more brands online.”
Although developments like Coronavirus vaccines used in combination with other measures may help life gradually return to normal over the course of 2021, this will take time and that means the firms that will do best in this year will include many that are able to make the most of their ecommerce opportunities.
Business News Wales commented this week that the pandemic has taken ecommerce past a tipping point, which means that even when other aspects of life return to normal consumer habits will have shifted permanently towards online spending.